Award-Winning Brand Story Strategist
Personal Branding Expert
Human Storyteller | Keynote Speaker

MY STORY
MY WORK

I’m a brand story strategist and personal brand builder with a passion for human-centric storytelling.

I’ve worked in large multinationals and start-up environments, with experience spanning 6 countries. I’ve built and refreshed brands globally with a focus on employer branding, social media, and brand management while growing my presence to 28k+ followers on LinkedIn and speaking at international events.

Awards

ALCEB Leader 2023
Awards of Happiness Ambassador 2023
Favikon Top 200 Most Influential LinkedIn Creators (Top 70 in Spain)
Flexa Future of Work Pioneer Award 2023
Frontify Top 30 Brand Visionaries 2023
LinkedIn Top Brand Strategy Voice

Flexa Careers
Frontify
Favikon
LinkedIn

Grow your personal brand with me

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My approach


My approach to brand building is to define a brand's unique voice and share it authentically. To me, a great narrative starts with a genuine look into the special moments and experiences that make up the story. Let’s find yours.

Define your mission and purpose

Tell your story

Empower your people

What I do

As seen in

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Flexa careers

What I do

Brand story strategy
Marketing communications
Social media
Content management
Personal branding

What I love to do

Create compelling content that
people want to engage with
Tell stories that people can connect with
Make your brand sound and feel
authentic and attractive

Companies I’ve worked for

Where I’ve Lived

Venice | Italy
Buffalo, NY | United States
Geneseo, NY | United States
Orlando, FL | United States
Vienna | Austria
Munich | Germany
Budapest | Hungary
Barcelona | Spain

Testimonials

During my time working with Anna she has expertly pivoted from applying her experience in personal and employer branding to driving the value of this directly into the optimisation of hiring software tools by way of internal and external pan-talent collaboration. Anna’s positivity and warmth showcase her ability to apply her focus and creativity to business goals in a strategic and action-oriented way. I work with dozens of TA teams and employer branding professionals at global organisations and it’s rare to find someone who ‘gets it’ and ‘actions it’ and does so with such great balance of gravitas and infectious enthusiasm. Anna’s a valuable addition to conversations around employer branding and always a pleasure to work with.

Nathan Doig
Senior Customer Success Manager at LinkedIn

It gives me great pleasure to recommend Anna for her exceptional work as the Global Head of Employer Brand for NielsenIQ. I've had the privilege of working with Anna for over a year now, and I can attest to her unparalleled expertise in employer branding and her commitment to her work. Anna is an exceptional leader who possesses a rare combination of strategic thinking, creativity, care, empathy, and passion for her work. She is a true collaborator who always add value in any situation she finds herself. She consistently demonstrates her ability to develop and execute innovative and effective employer branding strategies that attract and retain top talent. NielsenIQ's employer brand has grown from strength to strength, and the organization has been recognized as a top employer in multiple countries. Her passion and dedication to the field have not gone unnoticed, and she has been invited to speak at numerous conferences and events on the topic of employer branding. Anna is an excellent communicator who builds strong relations with her colleagues and stakeholders, and she find creative ways to influence others who don't report to her 🙂 She has an infectious energy that motivates those around her, and her positivity and can-do attitude make her a joy to work with. In conclusion, I highly recommend Anna for any role related to employer branding, leadership, or marketing. Her expertise, creativity, and commitment to excellence make her an exceptional professional and an asset to any organization.

Bashar Basheer
Global Social Media Lead at NIQ

Working with Anna is an absolutely delight. Her passion and dedication to our brand is both inspiring and truly indispensable. As NIQ's corporate Brand Manager, I've relied on Anna to communicate our brand's value to candidates, rally recruiters around our purpose, and execute our strategy around the world—and she's never let me down! Anna is dependable, proactive, and the most energetic and optimistic teammate I've ever worked with. Her expertise and motivation make her an unstoppable force. Anyone would be lucky work with her and learn from her.

Erin Kelley
NIQ Brand Manager

An absolute inspiration! Having crossed paths with Anna during the Disney College Program, I was struck by her unwavering dedication and drive. Recently, she helped me review my resume, optimize my LinkedIn profile, and plan a content strategy. In our session, she listened thoroughly, guided me in defining my brand and needs, and we built a game plan. She truly knows personal branding and is passionate about her work! I’m excited to keep working with her and would 100% recommend.

Edna Torres
QA Engineer

Anna is an incredibly talented employer brand and talent marketing enthusiast. She consistently generates innovative ideas to support the talent acquisition community and works diligently to deliver top-notch quality. Moreover, her passion for her job is always evident, and it is contagious. It’s a joy to work with her! Thank you very much for your caring and supportive nature!

Lukas Koch
Global Employer Branding Manager at GfK

It was such a pleasure working with Anna, and I'm so glad I had the opportunity to be her manager. She is smart, creative, collaborative, organized, proactive, and generally, just an enjoyable person to be around (virtually of course!). Working for a manager who isn't in the same time zone, much less the same continent, can be challenging, but Anna was so flexible and adaptable, and we developed a great working and personal relationship. Anna is a very quick learner, and I was so impressed at how she quickly got up to speed and could jump in to start owning projects. I only managed her for a few months before going out on maternity leave, and was amazed by how much she had developed professionally by the time I had returned. I know she will do amazing work as she continues to build a career in employer branding.

Bari Polay
Head of Employer Brand, MarketAxess

Anna has worked with me at Glovo from the moment we had a 300% growth in 14 months. She's a very capable and detail-oriented team player, always striving to maintain a high standard of quality while working on very demanding timetables, never failing to reach the goals. Employer branding is her craft and she can add tons of value everywhere that she goes as she moved forward with the whole Global Employer Branding strategy and made our EVP more attractive in collaboration with the team. It is a pleasure to work with her, and I highly recommend her to anyone looking for a dependable and creative collaborator.

Gianluca Rosania
Head of Talent Acquisition at Bitpanda

“Innovative and collaborative” are the first couple of words that come to mind when I think of Anna. I had the pleasure of working alongside her while assisting BlackRock roll out some employer branding initiatives on LinkedIn – on which Anna was leading the charge. She was a dream client to work with, always open to trying out new things and collaborating with the LinkedIn team at every point to ensure success. Her ability to understand the nuances of marketing to potential future employees is standout and I think she would be an asset to any team that is thinking through how to establish an employer brand. On a personal level, I always looked forward to catching up with Anna so that we could talk about everything from campaign performance, to travel and family. I am so excited to see where Anna’s career takes her and hope that we are able to cross paths again! -

Adam Moss
Account Manager at Google

We had the opportunity to have an amazing workshop session with Anna! Talking about employer branding, employer value proposition, social media, personal brand, and trends in recruitment! Anna provided us with strategies, guidance, and best practices, and all of this always thinking about the best possible way to make the candidate's journey and amazing ride. Thank you, Anna! Looking forward to having another session with you!

Rosanna Uva
Partner Attraction and Development Manager Iberia, at Engel & Völkers

I had the pleasure to work with Anna during her time at BlackRock, at this time we were all focused on growing our new office and our presence in Hungary and Europe. Anna was instrumental to the success of the office through creating and designing brand campaigns in a very challenging environment. Anna has so much energy and a great vision that enable her to rally people around her initiatives and endeavors.

Benoit Doumas
Head of Engineering and Belgrade Office Head, BlackRock

I had the pleasure of working closely with Anna during her tenure at BlackRock. Anna was a key leader in a multi-national, talent transformation and employer branding refresh. Routinely liaising with leaders within TA and HR, Anna juggled cross-functional relationships both internally and externally: often working with multiple technology and content vendors. Leading weekly status calls with my team, Anna made us feel not only like we were a critical vendor but more importantly, a partner. She held our team accountable to key milestones with grace while also collaborating on employer branding strategy to ensure the success of our partnership. Empathetic, organized, and most importantly, strategic: I can’t recommend recommend Anna enough as both a employer branding leader and as a business partner.

Dan Kelske
GTM Consultant at JJELLYFISH

Anna is one of the top-rated speakers at Employer Branding Stars event! Honest, professional, and yet funny. People love her. She is a natural storyteller and her ability to use this power in employer branding is stunning. A natural Star. I really hope we will do more work together soon!

Barbara Zych
CEO Employer Branding Institute

Anna has been truly instrumental to Glovo's growth - what an addition to the team! Her impact on branding, events, social media, and her general knowledge of the employer branding space has been pivotal in helping us grow the engineering team to the 300 milestones we have just reached and also, to help make Glovo visibly become one of the best companies to work for. Anna's has invested in making sure improvements in the Glovo brand are a company-wide effort and this can be felt and seen throughout the business as well as in our candidate's experience; we often receive great feedback from our candidates about our brand and presence and this is largely due to the efforts of Anna. As if this wasn't enough, she is also a pleasure to work with, has great cross-functional collaborative skills and this always comes with a smile.

Ebony James
Global Director - Talent Acquisition, People Operations & Employer Branding at TIER Mobility

I had the pleasure of working with Anna for over a year at WeAreDevelopers, collaborating on several projects and assignments. I was impressed with Anna's ability to consistently deliver unique and engaging content, which played a vital role in the company's connection with the global developer community. Moreover, she contributed with invaluable input to the overall communication strategy as well. And of course, her vibrant and ambitious personality make her a great addition to any team!

Jakob Stubbe
Commercial Partnerships Manager at Adyen

During her tenure at Intel Corporation, Anna was wonderful to work with. She was an excellent team player and an effective communicator, tackling challenging tasks with enthusiasm and positive energy. She consistently showed a solid work ethic, out-of-the-box thinking, and adaptability to different working environments. She is a talented and ambitious marketing professional, and I would recommend her as an invaluable asset to any team. Anna was always open to constructivly challenge the status quo in a very positive way and helped to find new approaches and ideas.

Hans-Jürgen Werner
Partner & Gründer at insightsconsulting

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