Brand & Communications Leader
A decade building brand and communications inside global organizations. Designing the narrative frameworks, executive voice, and content strategy that keep a story intact through high-stakes transformation.
Anyone can produce competent content in seconds now. Without a point of view first, you’re just amplifying genericness.
That’s a framework problem before it’s a writing problem. A core narrative. A tone of voice. A messaging system that survives transformation. And executive voices that sound like the people saying them.
I’ve built this from both sides: the story that attracts and keeps the best people, and the campaigns that speak to clients, candidates, and shareholders. Most people in this field have done one. Holding it together takes both.
My storyTrust has moved off the brand page and onto named humans. Most companies have no infrastructure for that: who speaks, what they’re free to say, how it holds together when four hundred people are saying it at once.
I take on a few engagements at a time.
For organizations
Brand and communications strategy. Employer brand and EVP. Workshops on employee advocacy, social selling, and executive visibility.
What I do for organizationsFor individuals
Personal brand and positioning for executives and founders. Career clarity. Building a point of view that’s actually visible.
What I do for individuals
International conferences on brand strategy, executive communications, employee advocacy, and storytelling in the AI era. I talk about work I’ve run rather than frameworks I’ve read: how an advocacy program gets built, how a narrative survives transformation.
Talks and topicsAnna is one of those partners who makes the work sharper, clearer, and more human. We collaborated across DEI communications, employer brand, and EVP projects, and she always brought a rare mix of creativity, strategic thinking, and genuine care for how messages land on real people.
Funda Kalemci
Global Leader of DEI & Wellbeing at NIQ
I've had the privilege of working with Anna, and I can attest to her unparalleled expertise in employer branding and her commitment to her work. Anna is an exceptional leader who possesses a rare combination of strategic thinking, creativity, care, empathy, and passion for her work.
Bashar Basheer
Founder of Bash & CO | Ex-Head of Social Media at NIQ
Working with Anna is an absolute delight. Her passion and dedication to our brand is both inspiring and truly indispensable. As NIQ's corporate Brand Manager, I've relied on Anna to communicate our brand's value to candidates, rally recruiters around our purpose, and execute our strategy around the world.
Erin Kelley
Director of NIQ Brand
I had the pleasure of having Anna as my manager at Glovo. Her leadership style is very motivational and visionary. I believe she is a reference in employer brand strategy. I would say her most outstanding skill is communication and storytelling.
Maria Busmayer
Employer Branding Strategist at Revolut
It was such a pleasure working with Anna. She is smart, creative, collaborative, organized, proactive, and generally, just an enjoyable person to be around. Working for a manager who isn't in the same time zone can be challenging, but Anna was so flexible and adaptable.
Bari Polay
Director of Employer Brand at CBRE
A company trying to make its story hold together across every audience it has. A leader trying to sound like themselves in public.
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