The brief
Showcase our global BlackRock offices and our newly-opened Budapest office
The aim was to showcase BlackRock’s global offices with content and branded messaging to position the company as a top employer worldwide. We worked on the development of branded editorial, video, and photo assets for social, our website, and our branded profile on The Muse, partnering with external creative agencies.
The Muse BlackRock office page
Awards
2019 Top Rated Workplaces
2019 Forbes World’s Best Employers
2019 Glassdoor Top Rated CEOs
2014-2020 Fortune World’s Most Admired Companies
Sample BlackRock culture and employer brand assets
BlackRock Budapest EVP video: Driving the Future in Budapest
The brief
Redesign our website with new content and our new brand
The aim was to completely redesign our BlackRock careers site following the launch of our new visual identity and brand messaging, adding content and revamping our layout with the support of an external creative agency.
We partnered with internal stakeholders to gather content and functionality needs, map out our candidate journey, and project managed the progress.
The result was a completely new site that acted as an information hub for candidates to learn more about our programs, open roles, culture, and company.
Click on the image to view BlackRock's career site
The brief
Attract top talent to the recently-opened Atlanta Innovation Hub
The aim was to promote the opening of BlackRock’s new Atalnta innovation hub and hire top technology and sales talent locally. Ran organic campaigns across our social channels and a paid campaign on LinkedIn that maximized ROI by achieving new hires, decreasing our cost per lead, and reaching an average content engagement rate of 1900% above the LinkedIn benchmark.
Samples of paid campaign posts
The brief
Position BlackRock as a top employer in key talent markets
The aim was to promote our global programs and initiatives to attract talent and advance our Diversity, Equity, and Inclusion and Early Careers programs.
Tools: Sprinklr
We’re excited to welcome our 2019 Summer Analysts in the US! Over the past two weeks, 320 interns joined us in #NY and #SF. Stay tuned to learn more about they are up to this summer! pic.twitter.com/Ve3bDSP0wE
— BlackRock (@BlackRock) June 12, 2019