The brief
Develop and roll out a new global EVP
The aim is to bring our EVP to life across our candidate journey and employee lifecycle touchpoints, and raise brand awareness for ourselves as a new company and great place to work after the split with Nielsen Media.
Developed and rolled out our new EVP globally and scaled our brand in our markets, built marketing collateral and assets, created a full toolkit with resources and activation content, and training material for recruiters and hiring managers on how to pitch our company to candidates from various backgrounds and motivations. Led EVP workshops with 120+ recruiters. Launched our global #LifeAtNIQ hashtag.
In all employer branding efforts, I look holistically at the candidate, employee, recruiter, and hiring manager’s experience.
NIQ EVP video: Change the landscape
Awards
2023 Top Employer for Latino Leaders
2022 EBNavi Employer Branding Star
2023 Built In Best Places to Work
2022 Best Place to Work for Disability Inclusion
Sample work
NIQ internal EVP narrative video: Our Promise to You
The brief
Humanize NIQ’s brand and position our employees as industry experts
The aim is to bring our EVP to life across our candidate journey and employee lifecycle touchpoints, and raise brand awareness for ourselves as a new company and great place to work after the split with Nielsen Media.
Developed and rolled out our new EVP globally and scaled our brand in our markets, built marketing collateral and assets, created a full toolkit with resources and activation content, and training material for recruiters and hiring managers on how to pitch our company to candidates from various backgrounds and motivations. Led EVP workshops with 120+ recruiters. Launched our global #LifeAtNIQ hashtag.
In all employer branding efforts, I look holistically at the candidate, employee, recruiter, and hiring manager’s experience.
Sample organic social media posts
Congrats Aritra for being featured in the Outstanding Top 100 LGBT+ Future Leaders Role Model List! 🙌🎉
— NielsenIQ (@NielsenIQ) November 11, 2022
These global lists highlight trailblazers across organizations who are driving positive change for LGBTQ+ employees in business.#OUTRoleModels22 #LifeAtNielsenIQ pic.twitter.com/aSr2mFT0Ye
The brief
Provide a more seamless application experience
The aim was to refresh our career site layout and content to reflect our new EVP messaging and add more information for candidates to self-assess before applying, as well as improve the application process.
Completely revamped our career site, rebranded it with the full brand launch, and added a brand new Early Careers page. Achieved this by partnering with internal creative and developer teams in-house and an external agency for content. As part of the content and layout refresh, we designed a new site map and updated the verbiage, assets, and layout for a better user and brand experience. To enhance the candidate experience, we added a Job Alerts widget to widen our talent pool and generate leads; we refined our filters for an easier and more intuitive job search and improved functionalities for a better application process.
We also edited job description templates and crafted a job description guide for hiring managers to provide candidates with a peek into the company and team and list out important local benefits to increase applications.
These efforts resulted in an increase in time spent on our career site, traffic, job applications coming in from our career site, total job applications, and total qualified job applicants.
